Purchasing first Rolex

vhuynh2

O.G.
Jul 10, 2009
301
823
I’m thinking of buying a Rolex, a datejust. What is the buying process like? Some of the searches I’ve done online suggest that you need a purchase history at an authorized dealer before you can get on a waitlist that’s a year long (??). Is this the typical experience?
 

Christofle

O.G.
Apr 21, 2011
5,007
6,493
Montreal
I’m thinking of buying a Rolex, a datejust. What is the buying process like? Some of the searches I’ve done online suggest that you need a purchase history at an authorized dealer before you can get on a waitlist that’s a year long (??). Is this the typical experience?
Never heard of a wait list for a datejust, your local authorized retailers should be able to source one fairly easily. The steel Daytona and steel submariner are the two models that usually have wait lists.
 
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showgratitude

Member
Mar 26, 2018
481
1,311
I’m thinking of buying a Rolex, a datejust. What is the buying process like? Some of the searches I’ve done online suggest that you need a purchase history at an authorized dealer before you can get on a waitlist that’s a year long (??). Is this the typical experience?
Where are you located? I am in the U.S. Just bought another Rolex less than two weeks ago. It is a steel bracelet (Oyster Perpetual). It is one of their 2020 models. Went to one retailer---placed my deposit, they ordered it and I waited and waited. But they were not able to produce it for me! (They refunded me anyways after I called and said that I already purchased what I like from another retailer). Recently, I was walking in the mall and saw the model I have been wanting for some time now. Waited about two hours as I didn't have an appointment (I know it's crazy but good thing I did, as that was their only watch in the model that I wanted, it came in two days before I got to the store---of course it was brand new and still had all the plastic and tags on it.
When I was in line, there were two guys who loved expensive watches too. One was a watch collector and was pretty knowledgeable about it. Both of them said that if it is a really popular Rolex model, one will have to wait for six months.....and they both talked based on their experiences. So I spoke with their manager and asked if it was a marketing tactic that Rolex and the stores create a "fake scarcity". His reply: "With COVID, Rolex in Switzerland shut-down for three months. But the demand has always been high even prior to COVID. They actually now have 2-12 hours shifts so staff can make more watches and keep up with the demand---but it's still not enough." (Don't know though how true his statements were as I have yet to research on my own.) Anyway, good luck in finding your Datejust.
 
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vhuynh2

O.G.
Jul 10, 2009
301
823
Where are you located? I am in the U.S. Just bought another Rolex less than two weeks ago. It is a steel bracelet (Oyster Perpetual). It is one of their 2020 models. Went to one retailer---placed my deposit, they ordered it and I waited and waited. But they were not able to produce it for me! (They refunded me anyways after I called and said that I already purchased what I like from another retailer). Recently, I was walking in the mall and saw the model I have been wanting for some time now. Waited about two hours as I didn't have an appointment (I know it's crazy but good thing I did, as that was their only watch in the model that I wanted, it came in two days before I got to the store---of course it was brand new and still had all the plastic and tags on it.
When I was in line, there were two guys who loved expensive watches too. One was a watch collector and was pretty knowledgeable about it. Both of them said that if it is a really popular Rolex model, one will have to wait for six months.....and they both talked based on their experiences. So I spoke with their manager and asked if it was a marketing tactic that Rolex and the stores create a "fake scarcity". His reply: "With COVID, Rolex in Switzerland shut-down for three months. But the demand has always been high even prior to COVID. They actually now have 2-12 hours shifts so staff can make more watches and keep up with the demand---but it's still not enough." (Don't know though how true his statements were as I have yet to research on my own.) Anyway, good luck in finding your Datejust.
Thank you! Sounds like there might be a wait, but no purchase history necessary. Thank goodness - I did not want to play that game.
 
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jtc103

Jewelry lover
O.G.
Oct 29, 2009
547
92
Waitlist and SA relationship are usually for the in-demand men’s sizes/models. Datejust is easier to get. If the one you want is not available in your AD, they might have to order it and that may be where the wait comes into play due to current situation.
 
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Rockysmom

O.G.
May 24, 2008
1,408
1,189
I had to order my last date just and it took a few months to come in but it wasn’t a model in super high demand. I also didn’t have to have any previous relationship with an SA.
 
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Pursestan

O.G.
Apr 18, 2011
848
139
I walked into an authorized retailer and bought a Datejust on Wednesday. I was literally in-and-out in an hour. I will point out that they said that I was there at the ”right time” because the supply chain has been disrupted because of COVID. However, the point is that it wasn’t difficult. I had no purchase history at that location.
 

miniwatt

Member
Jul 11, 2016
56
233
All models are made by hand in Switzerland, and so procuring the exact one you want in the shop is likely not going to happen. I also have a friend who walked into a Rolex boutique on a bit of a whim, and walked out again with a new watch. He didn't have a particular model in mind though. If you know exactly what you want, I'd bank on having to put your name down and play the waiting game.

I just went through this whole experience for my first Datejust: I put my name down at Rolex in my city this past July for two models I was interested in. I was told the wait would likely be 1-2 years. (I was also told I had had quite some bad luck, as both of my desired models had that very same week been in stock and sold immediately, argh.) I asked if Rolex would be opposed to me putting my name down at an additional concessionary Rolex dealer in town. They said by all means I do not have to be monogamous, and that doing so would have no influence whatsoever on how Rolex treats my order, nor would I be obliged to actually purchase the item once it arrived. So I also put my name down for the same models at an additional jeweller who is a licensed Rolex concessionary. Again, I was told the wait could be up to two years, particularly due to the current Corona situation in Switzerland.

In the end, Rolex was faster than the jeweller: they called me the other day that one of my wishlist items had arrived. I was able to pick it up yesterday and am in looooove. Total waiting time: just a bit over 4 months. The overall experience was great and I'm delighted with my new watch :smile:
 
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Lodpah

Member
Dec 10, 2015
1,370
8,635
I was lucky last year to get my OP black dial as there were no tourists so availability was good. I was on a list for my son's Rolex gift and it came in on Monday. I was able to form a nice relationship with the SA and he came through for me. I just called him to put me on the list for the Rolex Tiffany Blue . . . he said it might be awhile. He's one of those people who wants to make sure he's not selling to resellers (which is a good thing)!