it may be more noticeable in things that you're vigilantly watching and waiting to buy, but prices of pretty much everything on the consumer mass market in America have gone up, largely because of fuel prices, which increase the cost of doing business for a store like Revolve that has to ship a lot of things in and out. I'd say that you should try and give them the benefit of the doubt over small price increases since, in my experience, they have excellent customer service and offer discount codes regularly.