I was curious about this too! Before the fairy bags I never really heard too much about Prada. I popped in to the forum once to have a bag authenticated simply because I fell in love with the color....it's a beautiful green.....Now it seems like I can't open a mag without seeing a prada ad....maybe they just got a new marketing/advertising team or maybe I was just getting a little bored with LV.....Anyway, I too would love to know....