I have a Coach wristlet and I believe it measures 7 x 4. I use it daily because I switch from my work bag to larger purse/diaper bag all the tiem adn I need a spot for my things. It fits my cell phone, lip balm, small pen and credit card holder/cash holder. It works great for me and I like that you can attach the strap onto other things. It's also held up really well. One day I noticed my daughter was dragging it on the floor as I was pushing the stroller and it looks like nothing happened to it.