TPF may earn a commission from merchant affiliate
links, including eBay, Amazon, and others
Poiray is a French jeweller founded in the 1970’s, geared to younger customers who didn’t want the “stuffy” styles of their mothers and grandmothers. Today they still direct their marketing to the younger customer. Quality is good, but pieces aren’t as heavy, making them less costly. Their most popular range is called “ ma première,” or my first.
Hope this helps a bit.