I'd never buy one either, but this was the idea behind it...
From Women's Wear Daily several weeks ago:
O SAY CAN YOU SEE?: Leave it to Karl Lagerfeld to react quickly to changes in modern life - even troubling ones - and find a positively chic solution. When a terror scare in London last month evoked a ban on liquid items and gels on airplanes, forcing some passengers to tote carry-on items in clear plastic bags, the designer had a better idea. He dreamed up the "Naked Bag" for Chanel, transparent but with a subtle quilting pattern, dark piping and signature chain handles. Although an important vacation month in France, Lagerfeld said he "had the Chanel factories opened to have them made in a second..." Available in a variety of sizes and styles, the clearly modern accessories are slated to arrive in Chanel boutiques soon.
Oh. Okay - makes sense. I still don't like it though. Wonder if it'll fly. (pardon the pun - completely freudian!)