I really needed a new straightener and had a 20% off coupon for ULTA so I decided on a pink Ultra CHI. It ran me about 103.00 (reduced to 130.00 with the additional 20% off)...and I decided to pick up the O.P.I. Russian nailpolish in Siberian Nights. SO PRETTY!!! I absolutely adore the straightener. I was going to get a GHD but I really don't have 200 bucks right now and since I had the discount I figured why not just get a CHI. I had my hair up in a wet ponytail earlier this morning so it had some major dents in it and the straightener completely smoothed all of it out with one to two passes. My other straightener wouldn't have come close to that. I'm very happy with it!