I just bought my first pair of jeans from them, today. I already owned a shirt, so I thought I would try these. These were the most expensive pair I've ever bought at $189. I usually wear nothing but Joes Jeans which are in the $150 range. Anyone else own anything and like it from this brand? I never even knew what it was until I saw it in the store here and did some research and saw Nicole Richie and other celebrities wearing it.