People Are Mad That Shrek Is In A Childhood Anti- Obesity Campaign

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    A children’s anti-commercial advocacy group is protesting Shrek’s inclusion in a government anti-obesity ad by the US Department of Health and Human Services. And it’s not because Shrek and Fiona aren’t great examples of a healthy lifestyle. There are tons of product placement ads in the Shrek movies, they say, and kids’ junk food like McDonald’s Happy Meals, Kellogg’s Froot Loops, Keebler Double Stuffed cookies, Cheetos and Shrek-branded Peanut Butter M&M’s predominate.
    Health and Human Services is using Shrek in Public Service Announcements to encourage children to lead a healthy lifestyle. But a review by CCFC found sixteen separate food promotions for upcoming movie Shrek the Third featuring more than seventy different products, including McDonald’s Happy Meals, Kellogg’s Marshmallow Froot Loops cereal; Keebler E.L. FudgeDouble Stuffed cookies, “ogre-sized” Peanut Butter M&M’s, Cheetos, and Kellogg’s Frosted S’Mores Pop Tarts.​

    Please tell Health and Human Services Secretary Mike Leavitt to stop partnering with the poster ogre for junk food marketing - and start getting serious about combating childhood obesity by advocating for policies that protect children from commercial exploitation.​
    They have a point in that the Shrek movies are filled with candy and junk food, and Shrek’s face is plastered on M&Ms. On the other hand, kids love Shrek and might be slightly encouraged to exercise on the day they see that ad if it ever airs outside the standard 3 to 4 a.m. time slot reserved for PSAs.
    As Filmwad mentions, that children’s anti-commercial advocacy group, Commercial Free Childhood, goes overboard in that they want bus drivers to stop listening to the radio so kids aren’t exposed to ads on the way to school. They also want to ban Bratz dolls from school fairs, which seems reasonable.

    It does really seem hypocritical of the US government to hire Shrek for an anti-obesity campaign when he’s also a spokesperson for various candies. The government is usually hypocritical, though, so there’s nothing new there. Heres the ad
  2. Hypocritical indeed.
  3. Shrek has been promoting candy / junk food in promotion of the past two movies.

    Shrek's campaign is about exercise. Maybe I'd feel differently if it's about healthy eating.

    On the other hand, it is kind of strange that he's endorsing candy and snacks when he's promoting a healthy lifestyle.

    Would people feel better if they had Shrek tell children that candy and snacks are okay every once in a while and not all the time?
  4. Oh's always gonna be something. It's unfortunate that people have nothing more worthwhile to worry about than what Shrek is promoting.
  5. I don't think kids pay much attention to those PSAs anyway. I know I didn't when I was a kid. No matter how many PSAs came on Saturday morning advocating healthy eating and exercise, I still opted to sit in front of the TV and eat candy. :p
  6. I don't think it is hypocritacal. All the junk food he is promoting is OK occasionally. The main problem now is that kids don't get the exercise they need. When I was a kid if it was not raining outside: I was outside. Now it seems like kids just stay in and play video games and watch TV. I can be driving on a sunny warm day and not see any kids outside.