I used to be really into them, but I feel recently they went a bit downhill. I bought one of their caps, with the icon logo, and it feels like a 10 dollar cap off high street. Their designs are also very simple and tacky imo with huge logos everywhere. It's not what I expect from a luxury brand. I haven't tried their denim which is supposed to be top tier though.
What's your perception of the brand?
What's your perception of the brand?