i have a store and i love it. the difference is something can sit and wait for the right buyer instead of the immediacy (sp?) of an auction. you list an auction and no one buys, list it again no one buys, youre out all the fees. put it in the store and it can sit for months with only the 11 cent or 13 cent listing. the fvf are higher but i think it all works out in the end. hth.