Marketing plays a role, certainly initially, but the classic Guerlain fragrances, and certainly not the ancient single notes, are not really heavily marketed today, yet women who first smelled them at the dressing tables of their grandmothers are still buying them - without a whole lot of marketing.
I dont wear anything "retro," what I've smelled is a little
too...umm...old lady-ish, sorry!...
Same here! I think they smell too strong and very mature!
I prefer the fresh, light, and fruity scents!
You know, if you think about it, that is as it should be!
I remember somebody telling me that I was the only 16 year old they had seen who could carry off L'Heure Bleue - and the only 16 year old they had known who would be remotely interested in attempting it! (Please note that I was not an especially mature 16 year old, just a very strange one).
When I was in high school, most girls wore the most popular "new" perfumes, soft, powdery concoctions like Chantilly and Heaven Scent. But even more popular was one called Love's Baby Soft, which actually smelled exactly like Johnson's Baby Powder!
The reason they were so popular is because they suited a large chunk of the teenaged girl population. As those girls grew older, they began to branch out more, and discover which scents, both old and new, were right for them.
Unless you are using ancient "single-note" fragrances, it takes time to learn what smells good on you and what doesn't, and what just goes with you, and I don't think that you can know that when you are 20. Single-note perfumes are pretty straightforward. I was 4 when I learned that on me, Lily of the Valley stinks. But there is no way I could, when I was 20, know whether Chanel No 5 or Joy would suit me better when I was 40, if that makes any sense.
Chanel No. 5, I think, will still be around, and still just as popular in another 50 years as it is today, and if you break it down, in addition to the synthetics that made it so revolutionary and cutting edge and modern and tickled Miss Coco so much, the bulk of it is not so much those synthetics but favorites from ancient times like rose, jasmine and sandalwood!
I can remember how popular it was in the late fifties and early sixties, but a lot of its popularity did have to do more with image than whether it was really flattering to the individual wearer. There were a lot of college-age girls wearing Chanel No 5 and even to me as a child, it just seemed weird on them, like they were playing dress-up! Even though it was "new" (at least to the US market) it smelled "old lady-ish" on them. But on their older sisters, and on their mothers, it was wonderful!
Sometime in the early sixties, Revlon came out with what I guess was supposed to be their "answer" to Chanel No. 5, it was called "Intimate," and it was not nearly as complex or "sophisticated," and almost immediately became wildly popular, and worked much better for the t'deen** market. It may have had Lily of the Valley in it, because it smelled awful on me!
Anyway, one's "nose" is a very individual thing, and there are few women who are going to have the same "signature" scent, if they have one at all, when they are 20 as they do when they are 30, or 60, or 90.
To me, it is kind of like finding the right man. You can't know, when you are 18, who you will be at 50, much less who you will want to see first thing in the morning when you are 80, or what you will want to smell like while you look at him!
** like tween, but on the other end of adolescence, the transition from teenaged girl to young woman, the late teen-early twenties are t'deens.