to promote the ultra-slim 'ideal of beauty'
Magazine editors are being urged to curb the use of airbrushed models in their publications.
The move comes after an inquiry into the health of models found that unrealistic images on posters and in glossy magazines created an unhealthy and impossible ideal for women.
The Model Health Inquiry, chaired by Baroness Kingsmill, reported in September that digitally-enhanced body images could "perpetuate an unachievable aesthetic".
Boob job: Keira Knightley appears in the British poster for 2004 film King Arthur; on the right she's been enhanced for the US poster of the same film
Now the Periodical Publishers Association trade body has appealed to the fashion industry to bring in a voluntary code to govern the use of "Photoshopping" - a digital process to give models unrealistically perfect figures.
The PPA, which represents about 400 UK companies, has invited editors to join working groups to discuss restricting the use of digitally-enhanced photos.
Influential names such as Alexandra Shulman of Vogue, Lorraine Candy of Elle, Jane Bruton of Grazia and Kay Goddard of Hello! will be invited to what is expected to be a series of meetings to decide on best practice, the Periodical Publishers Association confirmed.
Representatives of the leading publishing houses and the fashion council will also attend on a date yet to be set.
The move comes as an eating disorder expert today claimed society's obsession with being slim was pushing more and more people into dangerous diet-binge cycles, and sometimes bulimia.
Professor Janet Treasure, of the Institute of Psychiatry at King's College London, said such disordered behaviour may permanently alter the way people's brains react to 'rewards'.
They could then become more susceptible to other addictions, such as drugs and alcohol, she warned.
In the British Journal Of Psychiatry, she also links yo-yo dieting to the obesity epidemic. Professor Treasure said the Government needed
to tackle society's obsessive eating habits.
Jane Fonda as she appears on her book cover, and in reality
Magazine editors are being urged to curb the use of airbrushed models in their publications.
The move comes after an inquiry into the health of models found that unrealistic images on posters and in glossy magazines created an unhealthy and impossible ideal for women.
The Model Health Inquiry, chaired by Baroness Kingsmill, reported in September that digitally-enhanced body images could "perpetuate an unachievable aesthetic".
Boob job: Keira Knightley appears in the British poster for 2004 film King Arthur; on the right she's been enhanced for the US poster of the same filmNow the Periodical Publishers Association trade body has appealed to the fashion industry to bring in a voluntary code to govern the use of "Photoshopping" - a digital process to give models unrealistically perfect figures.
The PPA, which represents about 400 UK companies, has invited editors to join working groups to discuss restricting the use of digitally-enhanced photos.
Influential names such as Alexandra Shulman of Vogue, Lorraine Candy of Elle, Jane Bruton of Grazia and Kay Goddard of Hello! will be invited to what is expected to be a series of meetings to decide on best practice, the Periodical Publishers Association confirmed.
Representatives of the leading publishing houses and the fashion council will also attend on a date yet to be set.
The move comes as an eating disorder expert today claimed society's obsession with being slim was pushing more and more people into dangerous diet-binge cycles, and sometimes bulimia.
Professor Janet Treasure, of the Institute of Psychiatry at King's College London, said such disordered behaviour may permanently alter the way people's brains react to 'rewards'.
They could then become more susceptible to other addictions, such as drugs and alcohol, she warned.
In the British Journal Of Psychiatry, she also links yo-yo dieting to the obesity epidemic. Professor Treasure said the Government needed
to tackle society's obsessive eating habits.
Jane Fonda as she appears on her book cover, and in reality
