OH NO !! Magazines Face Restrictions On Airbrushing Celebrities

Jan 23, 2006
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to promote the ultra-slim 'ideal of beauty'

Magazine editors are being urged to curb the use of airbrushed models in their publications.


The move comes after an inquiry into the health of models found that unrealistic images on posters and in glossy magazines created an unhealthy and impossible ideal for women.

The Model Health Inquiry, chaired by Baroness Kingsmill, reported in September that digitally-enhanced body images could "perpetuate an unachievable aesthetic".
Boob job: Keira Knightley appears in the British poster for 2004 film King Arthur; on the right she's been enhanced for the US poster of the same film




Now the Periodical Publishers Association trade body has appealed to the fashion industry to bring in a voluntary code to govern the use of "Photoshopping" - a digital process to give models unrealistically perfect figures.

The PPA, which represents about 400 UK companies, has invited editors to join working groups to discuss restricting the use of digitally-enhanced photos.

Influential names such as Alexandra Shulman of Vogue, Lorraine Candy of Elle, Jane Bruton of Grazia and Kay Goddard of Hello! will be invited to what is expected to be a series of meetings to decide on best practice, the Periodical Publishers Association confirmed.
Representatives of the leading publishing houses and the fashion council will also attend on a date yet to be set.
The move comes as an eating disorder expert today claimed society's obsession with being slim was pushing more and more people into dangerous diet-binge cycles, and sometimes bulimia.
Professor Janet Treasure, of the Institute of Psychiatry at King's College London, said such disordered behaviour may permanently alter the way people's brains react to 'rewards'.

They could then become more susceptible to other addictions, such as drugs and alcohol, she warned.
In the British Journal Of Psychiatry, she also links yo-yo dieting to the obesity epidemic. Professor Treasure said the Government needed
to tackle society's obsessive eating habits.


Jane Fonda as she appears on her book cover, and in reality
 
Jan 23, 2006
15,877
19
New York New York
They could then become more susceptible to other addictions, such as drugs and alcohol, she warned.
In the British Journal Of Psychiatry, she also links yo-yo dieting to the obesity epidemic.
Professor Treasure said the Government needed to tackle society's obsessive eating habits.


Diana Ross in a cosmetics advert, and visiting a friend without make-up


'Although it may take time to change the "thin ideal" we should remember what has been achieved with cigarette smoking.
'People are just beginning to listen to the wealth of scientific evidence about the harm that fashion industry images cause.'
A spokesman for the PPA said of the summit: 'We are aware of the public feeling on the issue and it needs to be addressed.'


Renee Zellweger appears on the poster for Miss Potter, and what she really looks like


Susan Greenwood, chief executive of eating disorder charity Beat, warned that the industry had a history of paying lip service to the issue. She said: 'There was a summit at Downing Street back in 2000 on digital manipulation and body image issues with fashion magazine editors and what's changed since then? Nothing.'

http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=552891&in_page_id=1770
 

CultVult

O.G.
Mar 21, 2007
694
0
32
London
jane fonda is IDENTICAL to my grandmother!

also i find it interesting that although madonna is so proud of her muscles and work on them alot, that they would airbrush them out in promo shoots. obviously they realise they actually aren't attractive! i just would have thought that she would have made them keep them there
 

karo

O.G.
Sep 5, 2006
18,872
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Oh this must be though for all the celebrities, right now they will have to think twice before agreing to do a photoshoot.
 

Diorelli

Hopelessly addicted
Mar 28, 2008
249
2
London
About time. Some magazines photoshop too much that you don't even recognize the celeb anymore. What's the point? Sell an ideal of women when the woman they're advertising it with isn't even like that in real life.