Official Instagram @celine

Sophia

Authenticator
O.G.
Apr 17, 2006
7,212
1,032
Unsure how to feel about Céline's new Instagram presence. Would love to get Phoebe's take on it as well. I blame the new CEO haha. What do you think Coton?
 

cotonblanc

Member
Aug 9, 2011
8,837
95
Hmm. Initially, I felt that the first post being a horse's hoof was pretty much in Phoebe's stride. Then, when they started posting 8 images within a day, it just feels tiring. And would have love to see a different take on image sharing by Céline press etc. I don't think we need to see another look book shot. It could have been a lot more about the house – the store interior design, the plants (which have become almost as famous as the brand itself), the marble plinths, the furniture, the historical women that Phoebe has championed before and even art. It could have been something like how The Row manages their account.

I'm just left thinking -- did we really wait 6 years for this?
 

cotonblanc

Member
Aug 9, 2011
8,837
95
And having said that, with e-commerce looming at the end of the year, I feel this is more of the CEO than Phoebe. Next a Facebook, then a Snapchat. Shudder!