Hmm. Initially, I felt that the first post being a horse's hoof was pretty much in Phoebe's stride. Then, when they started posting 8 images within a day, it just feels tiring. And would have love to see a different take on image sharing by Céline press etc. I don't think we need to see another look book shot. It could have been a lot more about the house – the store interior design, the plants (which have become almost as famous as the brand itself), the marble plinths, the furniture, the historical women that Phoebe has championed before and even art. It could have been something like how The Row manages their account.
I'm just left thinking -- did we really wait 6 years for this?