Now I know why M choose Cara

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  1. Bla bla Rehana, Cara most if not all drugged out Hollywood celeb with fascinating social life with drugs, divorces, and bla bla anyway I yawn...
     
  2. Things like this make me lose respect for M, but at the end of the day it is a business they're running - and profit is the aim of the game..!
     
  3. I'm not sure I understand your statement. Could you please elaborate?

    To me, Mulberry aligning itself with Cara Delevigne is no different to Mulberry aligning itself with Alexa Chung. She has a media personality day job, but is arguably more well-known in terms of her social circle and her street style. IMO the strategy doesn't seem to be some brand new bandwagon that Mulberry has only recently climbed on.
     
  4. I think Bruno and Cara had a one night stand ha ha
     

  5. IMHO Alexa Chung seems classy, chic and lot more mature than Cara.
     
  6. I agree. :smile: I'm just not sure I understand the OP. All that the Standard article seems to suggest is that Cara runs in certain social circles. Which is clearly relevant to her association with Mulberry, but I'm just using Alexa to illustrate that this doesn't seem to be a new strategy on Mulberry's part.
     

  7. You know what I think silversun, mulberry lost the plot :smile:, and I'm not sure if understood OP article either. I would like mulberry to cater to English working class women :smile:
    Edit: maybe OP trying to say since Cara has so many millions of followers on social media, m hope it will increase their profit due to hot selling Cara bag.
     

  8. "All of a sudden, Cara Delevingne is one of the most recognisable faces in fashion. Hers was the name on everybody’s lips during the Spring/Summer 2013 shows"

    Not to me she wasn't, she's just a fashion model, that walks up and down a catwalk.........soon it will be someone younger, prettier etc that will be treading her steps blah, blah, blah. So what? Who watches all these fashion shows, who actually buys some of the crazy, weird clothes they parade?

    I saw a picture of a lovely Burberry coat she modeled. I didn’t even know it was her I just looked at the coat and liked it; she was just there to make it look good

    I had never heard or known of her until the big deal about "the white powder" and then she kept popping up in the press for behaving badly.................................. I guess it’s the old adage, "all publicity is good publicity"

    To me she was just a pretty face modeling Mulberry. I wouldn't have seen her if I hadn't looked on the Mulberry website. Now she's a designer :nogood::lolots::woot: