My theory is to keep this aura of "exclusivity" for the brand. (Which I think is silly.)
It makes it a lot harder for me to buy Chanel. I dont live anywhere near a Chanel boutique, and itd be so much easier if there were offical Chanel sellers online. I go through a lot of trouble to get Chanel, and it'd just be a lot easier if they had offical Chanel sellers.