I thought the following article from cnn.com was pretty interesting http://money.cnn.com/2007/06/25/lifestyle/luxury_online_shopping/index.htm?postversion=2007070114. It is on the dearth of legitimate luxury retailers online, specifically how most lux retailers hesitate to sell their products online despite the fact that most retailers who sell online as well as in brick and mortar stores make more than ones who dont. Now I can understand why Hermes wouldnt want to sell iconic items such as the Birkin and the Kelly online, but I think they would greatly increase their profits, and reach new converts to the brand, if it wasnt so tied to a physical location. For example, I live in a big city, but I am at least 200mi away from the closest Hermes so even though I can afford the product, the brand isnt that accessible to me. At the very least, they could expand their selection of scarves, jewelry, accessories, and handbags (say the Bolide, the Lindy, the Evelyn, ect) to their online world. Any thoughts on this? Would it significantly change the way you view the brand if it was sold online through the H website?