justincredible, i get it i know belive me my vintage kelly family owned has the original box wich incidentaly has changed looking more like slamon ,but the orange color as an hermes representative and protected has been around since emile. if you are carefull and read my post it states that it is as color. packaging in orange came later as you said in the 1960s as almost all the other french brands used brown shades but point is orange as a part of hermes does come from the time of emile i truly sujest that before you jump to conclusions you read the post carefully it never says "it has allways been orange." but the color is institutional since that time when the company decided to stand out they recovered the shades from their archives the reason that they did use this particular color is because hermes had already registered it and it again as you said went through this effect. they used it knowing that the patent and lisence were already payed for im sorry to say that as much as we go around this orange is a part of hermes since the old days "emile"and it has slowly become more distintive through the packaging . any way this what i know and im pretty sure about it so i hope it helps birkel