Next trends in the Hèrmes Package!!

birkel

O.G.
Jan 17, 2009
6,430
458
justincredible, i get it i know belive me my vintage kelly family owned has the original box wich incidentaly has changed looking more like slamon ,but the orange color as an hermes representative and protected has been around since emile. if you are carefull and read my post it states that it is as color. packaging in orange came later as you said in the 1960s as almost all the other french brands used brown shades but point is orange as a part of hermes does come from the time of emile i truly sujest that before you jump to conclusions you read the post carefully it never says "it has allways been orange." but the color is institutional since that time when the company decided to stand out they recovered the shades from their archives the reason that they did use this particular color is because hermes had already registered it and it again as you said went through this effect. they used it knowing that the patent and lisence were already payed for im sorry to say that as much as we go around this orange is a part of hermes since the old days "emile"and it has slowly become more distintive through the packaging . any way this what i know and im pretty sure about it so i hope it helps birkel
 

lolakitten

O.G.
Mar 11, 2007
6,775
3,308
Ontario
I thought I read somewhere that the orange was a chance thing. Something along the lines of paper products being scarce post war & that was what was available at the time...
Correct me if I'm wrong?
 
Sep 12, 2008
791
4
Packaging in orange came about during the time of Second world war. This was the 1940s, not the 1960s. :smile:

I am not jumping to any conclusions, I am simply replying to what you are writing. :s

packaging in orange came later as you said in the 1960s as almost all the other french brands used brown shades but point is orange as a part of hermes does come from the time of emile i truly sujest that before you jump to conclusions you read the post carefully
edited to add:
any way this what i know and im pretty sure about it so i hope it helps birkel
In your first post, you said you called someone to find out, now you say you're pretty sure you know yourself. Contradiction much?
 
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birkel

O.G.
Jan 17, 2009
6,430
458
ok fine, i know because i called thus im sure because a person learns but fine i called . and from this post im closing my argument ,i know for a fact the color was registered after the investitures made for court. and i truly think that this is a matter that is disscused in a forum making the forum have an actual sense but...point is hermes as a brand registered and kept orange since the days of emile , stories about it come as much as the ones regarding the true origin of the birkin. but what i know from who i learn it, makes me sure and ill go even further my grandmothers first pair of hermes stirrups for her week end sadlle came in an orange box in 1962 first series of permanent orange packaging hermes instituated, this and i will post the scanned documents from the insurance company evaluator who insures my entire hermes collection down to the tissue paper are recognized by the couture specialist , i do not ususally antagonise but i know what i know. but your story sonds truly romantic justincredible it makes so much more sense so for practicality lets stick to that ,i mean it makes sense right !.
 

mistikat

Bling!
O.G.
Sep 2, 2006
20,415
2,669
The previous posters are correct - the orange colour DID originate during WWII. It says so on the Hermes web site, so I am pretty sure they know the history of their own company.
 
Sep 12, 2008
791
4
It's not MY story. I didn't write the content of hermes.com - it's on there for all to see. :tup: I'm sure Hermes knows the history of Hermes.

your story sonds truly romantic justincredible it makes so much more sense so for practicality lets stick to that ,i mean it makes sense right !.
 
May 27, 2007
13,288
1,143
I do not see any reason why Hermes will change their current packaging for anyone or any reason, other than plummeting sales related directly to complaints about the color of their boxes. Personally, if I wanted to be taken seriously at a prestigious business school, I would pick a better topic than Hermes boxes. Such a limited audience for this topic out there in the real world.

As for the color orange, I'm unsure how a basic color could be patented and kept solely for the use of one company. Maybe I'm misreading or misunderstanding what was written. Either way, an item packaged in orange packaging in 1962 agrees with the "romantic fairytale" that Hermes started using orange boxes in the second World War (1940's) due to shortages of other colors, so, :shrugs:. Maybe they've always had some items done in orange since the beginning of time, but I guess only a search in old French patents could tell us for sure if the color Orange was patented and licensed solely for Hermes' use since the beginning of time.
 
Feb 26, 2007
1,163
863
Manchester
No, I can see why people at business school would choose a topic like luxury brand packaging to study. It is a high value topic in terms of pounds, shillings and pence but also very indicative of the image and values of the brand. And peering into the future is what I'd expect business students to be pondering. It's certainly research into the market but not market research in the sense of ladies hanging around shopping centres with clipboards.

If I'm right about that I'd have to say I'm pretty pleased with Hermes packaging - for the future I'd be looking for assurances about the sustainability of its paper and cardboard sources. There isn't a great deal of plastic - but I do hate the polythene around the perfume bottles.
I wouldn't be looking for great changes in presentation - a major part of the joy of purchasing from Hermes is the old fashioned style of the tissue paper, cardboard box and ribbon - it's just glorious and anything that takes away that feeling would leave us feeling cheated - a feeling which present customers just wouldn't tolerate.