when i first saw it i was so confused, still am actually. I don't get it.
maybe that's the point? people get confused so there's more talk of it? more awareness? (doubt it, but that's the only thing i can think of)
i remember there was a billboard for jack in the box, and there was a picture of jack with a speech bubble that said, "you should try bla bla and there's probably a bird on my hat"
Had no idea what it was talking about, figured they just wanted to confuse us for attention, when we realized it was because birds usually land on billboards...
yeah anyway.. haha :shame: