Since you've last been in a
Coach store, Coach has changed a lot. They are undergoing an upbranding. They hired Stuart Veevers, are dropping sales, and moving to more premium locations in malls, often next to LV, Tiffany, and Burberry.
Veevers has introduced a newer line that is competing in the luxury space. It is the 1941 line. (Some 1941 styles are now at Bloomies, Saks, and NM).
You probably saw items from the 1941 line on your recent trip. That 1941 line contains upgraded leathers, hardware, limited edition pieces (such as House of Rodarte), and the "Rogues" you are hearing about in the last couple pages, too.
The original line (Coach New York) is the line with the lesser price point from when you used to shop at Coach pre-Veevers.