I was just too curious about what this color is. So I went to babel fish and found out that amarante translates from French to English to amaranth which means: 1.an imaginary, undying flower. 2.any plant of the genus Amaranthus, some species of which are cultivated as food and some for their showy flower clusters or foliage. Compare amaranth family. 3.Chemistry. a purplish-red, water-soluble powder, C20H11N2O10Na3, an azo dye used chiefly to color pharmaceuticals, food, and garments. 4.purpleheart. My guess is that the color will be purple red! OMG, and the #1 definition makes me want it all the more! I love how they market to me!