Aren’t these the same totes we discovered cost like $50 to make. It’s high fashion. It’s all a cash cow. We pay for it because it enchants us.
Dior paid the outsourcers $53 per bag to sew 6 seams.
That doesn't include:
Design R&D
Any materials
Other labour
Other outsourced processes
Logistics and transport
Other utilities
Retail B&M/online fixed and variable costs
Fashion show or events
Marketing or other depts
Management
Implementation and monitoring of AURA policies (although Dior obviously severely skimped on those LOL)
Admin
Dividends and other stakeholder payments/reimbursements
However, you are correct that these canvas bags still have a
huge markup, one of the biggest of all Dior bags, additionally they were one of the best selling commercial lines for Dior. Dior/LVMH are obviously hoping to start one of those 'collector' frenzy things going and get people buying multiples.
I like the
Les Liaisons Dangereuses best, it works. Still, not worth the price.
If they had a Ian Fleming, Dr. NO version of the BT (I have a first ed paperback) I may have been be tempted. Otherwise, NON

.