I have a white jumbo caviar flap and it looks pristine even though its 3 years old. I wipe it down from time to time. I also have a white caviar med/large flap and it was getting a bit worn and tired looking. I sent it to Chanel for a spa cleaning and WOW, it came back like new! Bright and white. I do think they redyed the entire bag though as the texture is slightly different. Its not as abvious as when they redye lambskin. It doesnt bother me at all. Im glad it looks so new. So even when it gets dirty beyond the periodic wipedown, its good to know Chanel can perk it right back up.