The other day my DH (not yet a purse-hating husband, more of a purse-oblivious husband, lol) needed stamps and I told him to look in my wallet in my purse, so he walks over and pulls out my koala agenda (probably because it's bigger than my wallet, and also because he doesn't really pay attention to these things ), and I had to say "no . . . in my wallet . . . keep looking" but before he put the agenda back he was playing with the koala lock and said "this is great! I love this!" He has no idea what LV is (though since I started getting some pieces, he says he sees "those bags" all over in downtown San Francisco, where he works), so I thought it was cute that he liked the agenda based entirely on design.