Another Chinese New Year collection, this time featuring CHEESE lol...
source: WWD
https://wwd.com/fashion-news/fashio...of-the-rat-capsule-with-longchamp-1203375666/
source: WWD
https://wwd.com/fashion-news/fashio...of-the-rat-capsule-with-longchamp-1203375666/
Inspired by the concept of Chihuo, meaning a foodie in Chinese, the collaboration is tied with the Chinese zodiac sign of 2020: the rat. The design of the collection features a bright yellow cheese pattern, which is a symbol of gourmet and serves as a hint of the year of the rat.
The collection includes seven handbags of different sizes and one T-shirt. The design of the supermini Le Pliage bag, a Longchamp classic, resembles a tiny mouse, as the long zipper acts like a tail. The rest of the bags comes with a hidden cheese flap inside the bag, echoing the idea of a foodie.