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It's not a PCE like Coach does at all. It's more that if you are a frequent shopper at the MK boutiques you may get invited to VIP events maybe 3-4 times a year. I've been invited to these and they are different each time. The first time was 25% off anything in the store, the second time it was 40% off but only on certain items. Sometimes they will do these sales for the VIP customers first, and then the sale goes public, sometimes not. But I think the key is to shop consistently at the same store and get to know your SA.