After read everyone's responses, I found out that security guard make people feel uncomfortable as well. In fact, I never pay too much attention to the guards. I just hope LV can listen to their customers' feedbacks and suggestions (either online or in store). I just want that they can continued to improve; so all LV lovers could enjoy their shopping (especially for those 1st time LV shoppers). And it could be another reason for LV lovers to continue to love the brand.