I read this too on the BE web site and forgot all about it ~ thanks for posting this as I too had wondered what my hubby might think about one. He would definitely go for a messenger bag to be hands-free to carry his laptop in its indestructable waterproof Pelican case (these cases are quite popular with the soldiers fighting in Iraq, which is an indicator of how tough they are, and equally unattractive). I would love for hubby to have a chic messenger bag...and if it is sturdy and can carry his goods, I think he would wear it!
As far as a smaller hand-held "man bag", I don't think he would carry one, even though he is quite handsome with a metro-sexual appeal.