Macys will being starting their "Thanks for Sharing" program on September 19, 2007. The enrollment is $25 (portion goes to local charities). Then, on everything you purchase from September 19th (or date of enrollment) to Jan 4, 08, you'll get 10% back in a "Rewards Gift Card". The rewards card comes in February. Last year, I made sure to buy everyone's gifts (even those my mom was giving) with the Macy's card, and earned nearly $300! I need to confirm this, but when I asked an SA about this today, she believed that Elite Card Members earned their normal $25 gift certificates on purchases, along with the rewards card for this program, which is double rewards.