You know, I've heard a lot of mixed reviews on this one. I think most of it was just hype based on how it looked in the packaging. But, yeah, if it's not showing up on you, maybe try a ccb (or any kind of cream product) underneath it first?
You know it's funny, when I first wore it I felt I had to work at making it show it, but I've worn it every day since and it's fine. Maybe I had a doddy top layer or something, I dunno! I love it so much now that I even bought a back up.
I think MAC Virgin Isle CCB or Optimistic Orange blushcreme from the recent Lillyland collection would be good bases for it. A cheaper alternative perhaps NYX cream blush in Orange.