Hi girls,
Please spare me a moment of your precious time!!!
I am a student doing my Bachelors Program and I need some help. I am conducting a marketing research for the uni.
Scanerio;
I am the marketing manager for LV in Paris and we are launching a new product line (Prestige Handbags) in the UK Market. The Handbags will be launched in Edinburgh and London. I am asked to write about the following, and being a male, I haven's got the slightest clue about handbags. Therefore I really need some female perspectives on this!!
Basically I would like to know what do you think about the following:
1) Who do you think are the people, LV should target and which demographics they should focus on?? for example from what I see, young girls aged 13-17 are now becoming more fashion aware about handbags and they constitute a significant number. Older women 25+ are still the market drivers they have the income to buy as many handbags as they can...etc.
2) Market needs/Trends - why are you buying handbags? what needs do they satisfy??? is it the features or something else like self-image or matching with clothes and such...
3) SWOT Analysis (SWOT = Strengths, weaknesses, opportunities, threats- that LV might face in The UK) (one example of the strengths is the BRAND name - people know about it) (weakness might be - not good in advertising for example)
4) Product offering - what the handbags that you buy should offer?? for example after sales guarantee or various features - maybe the style, accessories or the color...etc!!!
5) Who do you think are the main competitors of LV in the UK and why?? for example Gucci & marc jacobs b/c they offer classy handbags....etc
I would really really really appreciate if anyone could help me with this!!! seeing that you all are experts in the field of the phenomenon that is LV Handbags
Oh one last thing!! can someone give me other options for product name (other than prestige)
Please spare me a moment of your precious time!!!
I am a student doing my Bachelors Program and I need some help. I am conducting a marketing research for the uni.
Scanerio;
I am the marketing manager for LV in Paris and we are launching a new product line (Prestige Handbags) in the UK Market. The Handbags will be launched in Edinburgh and London. I am asked to write about the following, and being a male, I haven's got the slightest clue about handbags. Therefore I really need some female perspectives on this!!
Basically I would like to know what do you think about the following:
1) Who do you think are the people, LV should target and which demographics they should focus on?? for example from what I see, young girls aged 13-17 are now becoming more fashion aware about handbags and they constitute a significant number. Older women 25+ are still the market drivers they have the income to buy as many handbags as they can...etc.
2) Market needs/Trends - why are you buying handbags? what needs do they satisfy??? is it the features or something else like self-image or matching with clothes and such...
3) SWOT Analysis (SWOT = Strengths, weaknesses, opportunities, threats- that LV might face in The UK) (one example of the strengths is the BRAND name - people know about it) (weakness might be - not good in advertising for example)
4) Product offering - what the handbags that you buy should offer?? for example after sales guarantee or various features - maybe the style, accessories or the color...etc!!!
5) Who do you think are the main competitors of LV in the UK and why?? for example Gucci & marc jacobs b/c they offer classy handbags....etc
I would really really really appreciate if anyone could help me with this!!! seeing that you all are experts in the field of the phenomenon that is LV Handbags
Oh one last thing!! can someone give me other options for product name (other than prestige)