- Dec 11, 2006
In some other parts of the forum, we discussed luxury brands taking over their own preloved market. We took the thread OT, so I opened a new one here. Funnily enough, I just read now that Gucci is teaming up with TRR to have a section for preloved sales. Also, I recently attended a Vogue Business webinar, Future Luxe: What’s Ahead for the Business of Luxury, by Erwan Rambourg (who used to work for LVMH if I recall correctly) and he also addressed the idea that luxury brands should control their own preloved market. I am not sure it was so much about authenticity etc issues, but about connecting with the future generation of customers.