Don't be confused by the fashion industry and the journalists coverering that industry using the word 'luxury' in two contexts.
1: expensive, hyped up, fashionable and probably manufactured in sub-human conditions. Throw away fashion with a big price tag.
2: costly, well-made or often hand crafted that doesn't need a lot of advertising, or bespoke made by craftspeople earning proper money employed by firms with a strong sense of identity and service.
Hermes' 'initiative' will be to stick with what they do best.
1: expensive, hyped up, fashionable and probably manufactured in sub-human conditions. Throw away fashion with a big price tag.
2: costly, well-made or often hand crafted that doesn't need a lot of advertising, or bespoke made by craftspeople earning proper money employed by firms with a strong sense of identity and service.
Hermes' 'initiative' will be to stick with what they do best.