LOVE this watch as a gift for dBF...

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I love this watch as a gift for dBF, but is this really worth the price tag? I tried looking at other brands, but I couldn't find any that is as clean-cut as this one. Any help is appreciated. Thanks!

http://www.jcrew.com/mens_feature/t...~90~all~mode+matchallany~~~~~mougin/89952.jsp

I does seem quite pricey for a brand that isn't really well known (you could google if they are really that sought after by insiders... I don't know) AND that is quartz (battery) powered.
 
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