Actresses Liu Hao Chun (刘浩存), Diraba Dilmurat (迪丽热巴 迪力木拉提), Ni Ni (倪妮)featured in a commercial for several limited edition bags that were released in Asia to celebrate Qi Xi (七夕). Additional promotional material included actress Xu Jiaqi (许佳琪).


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Liu Haocun and Xu Jiaqi Join Louis Vuitton to Celebrate Chinese Valentine’s Day
Liu Haocun and Xu Jiaqi Join Louis Vuitton to Celebrate Chinese Valentine’s Day


8 Luxury Brands That Won Over Qixi Festival Shoppers
Jing Daily spotlights eight luxury brands that have been well-received by Chinese consumers thanks to their localization strategies for the Qixi Festival.
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