Wong Kar Wai is one of my favorite directors in the world, I was greatly looking forward to the film My Blueberry Nights that premiered at Cannes, but now this REALLY makes me want to see the film - I want the KEYCHAIN referred to in the movie!!
"Just before seeing the final results at the premiere, Yves Carcelle, the president of Louis Vuitton, explained why he decided to work with Wong for the brand's first film collaboration: "The greatest voyage in life is one of self-discovery, and we wanted to be a part of that," he said. "It fit well with the identity of our brand."
In the end, the association is a subtle one: a set of keys that play an important role have a Louis Vuitton key chain; that cherry-blossom print dress from Vuitton's spring/summer 2005 collection is worn in a pivotal scene; and bags with the Epi leather and LV logo are worn casually in shots where the focus is on everyday life, not fashion. Awareness of the Louis Vuitton brand seeps into the psyche over the course of the film."
Overall, I think this type of product placement is okay. As long as it is subtle. I really disliked how they did the product placement in a movie like Le Divorce. It was just really obvious that they wanted you to know about the Hermes Kelly bag. (And I LOVE Hermes!).
But either way, I think the product placement already worked: anyone here attend Cannes and saw the movie and can tell me which LV keychain it is so I can run out and buy one?
http://iht.com/articles/2007/05/28/arts/fhollywood.php?page=1
"Just before seeing the final results at the premiere, Yves Carcelle, the president of Louis Vuitton, explained why he decided to work with Wong for the brand's first film collaboration: "The greatest voyage in life is one of self-discovery, and we wanted to be a part of that," he said. "It fit well with the identity of our brand."
In the end, the association is a subtle one: a set of keys that play an important role have a Louis Vuitton key chain; that cherry-blossom print dress from Vuitton's spring/summer 2005 collection is worn in a pivotal scene; and bags with the Epi leather and LV logo are worn casually in shots where the focus is on everyday life, not fashion. Awareness of the Louis Vuitton brand seeps into the psyche over the course of the film."
Overall, I think this type of product placement is okay. As long as it is subtle. I really disliked how they did the product placement in a movie like Le Divorce. It was just really obvious that they wanted you to know about the Hermes Kelly bag. (And I LOVE Hermes!).
But either way, I think the product placement already worked: anyone here attend Cannes and saw the movie and can tell me which LV keychain it is so I can run out and buy one?
http://iht.com/articles/2007/05/28/arts/fhollywood.php?page=1
....I didn't say anything
....
