Longchamp in the media

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Longchamp calling it quits on Greenwich Ave



What is surprising is that they’re about to pull out of Greenwich. The 1,200 square-foot space at 272 Greenwich Ave, is up on the market looking for someone to sublet the space for the remainder of the lease, according to Ron Brien, principal and managing director at Alliance Commercial Property.


http://blog.ctnews.com/financialmin...calling-it-quits-on-greenwich-ave/#31240101=2


Guess I better stop in there soon while I still can.
 
Forgot to mention that I finally got around to seeing LC's appearance on the UK version of the reality TV show The Face. CEO Jean Cassegrain appeared and gave snark on one model's Blue Steel expression.

The assignment was to model LC bags working with a prop. The winning shot was obvious from the first and obvious when u see the final shots. here they are.
 

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Forgot to mention that I finally got around to seeing LC's appearance on the UK version of the reality TV show The Face. CEO Jean Cassegrain appeared and gave snark on one model's Blue Steel expression.

The assignment was to model LC bags working with a prop. The winning shot was obvious from the first and obvious when u see the final shots. here they are.
Great shots! Thanks for sharing!
 
Forgot to mention that I finally got around to seeing LC's appearance on the UK version of the reality TV show The Face. CEO Jean Cassegrain appeared and gave snark on one model's Blue Steel expression.

The assignment was to model LC bags working with a prop. The winning shot was obvious from the first and obvious when u see the final shots. here they are.


Ohh...the shot with the bike should of had a puppy in the basket instead of the fleurs!

Thanks for the photos. : )
 






It's in the bag


KUPLUTHAI PUNGKANON
THE NATION November 20, 2014 1:00 am

http://www.nationmultimedia.com/life/Its-in-the-bag-30248137.html

Longchamp celebrates 20 years of its successful Le Pliage with special editions

SURELY ONE OF the most successful bags in the world with more than 32 million sold since 1993, Longchamp's Le Pliage marks its 20th year anniversary this year with new high-end stores and profits that continue to soar.

Inspired by origami, Le Pliage, which is manufactured in an ultra-light, strong and colourful nylon canvas trimmed with Russian leather and folds down to the size of a paperback book, has become a universal accessory. But it's not just about elegance and functionality; there are several key principles that have contributed to the bag's success, says Jean Cassegrain, Longchamp chief executive and grandson of the house's founder.

Speaking during a recent visit Bangkok to ink a deal with PP Group, the brand's distributor in Thailand, Cassegrain compares the family company to a marathon runner. "We don't make big announcements but we grow quietly, reliably and steadily," he says.

The extraordinary story of this world-renowned French luxury leather goods firm began in 1948 in a Paris tobacco store in post-war Paris.

"Smoking a pipe was very fashionable at that time and to give it a luxury touch, my grandfather Jean created a leather-covered pipe, which became very successful especially after Elvis Presley was spotted smoking the Longchamp pipe," Cassegrain says.

"Because the name Cassegrain was already in use by another company, my grandfather decided to name the brand after the most famous race track in Paris as horse racing accessories are also associated with leather. Leather is casual but at the same time elegant. Our logo shows a horse being ridden.

"He went on to create other leather goods such as cigarette cases, ashtrays, and wallets for men made of lamb leather, as well as travel bags. At first the products were designed for men but in the 1980s my father noted that ladies were now in the purchasing majority and start selling products designed for them. We were one of the first European companies to expand to Asia. My father Philippe went to Japan first and on his return he came with the idea of Le Pliage folded handbag."

Le Pliage's simple but unique design was an instant success. Its trapezoidal structure, zip closure, two ears, two handles and flap team up with original new colours each season, as always trimmed with Russian leather. This leather with its distinctive grain reproduces the appearance of the reindeer skins tanned in St Petersburg that were recovered 200 years from the Frau Metta Catharina, a Dutch sailing ship that sank in Plymouth Sound in 1786 on its way from St Petersburg to Genoa.

Special editions, including the Rive Droite Rive Gauche, Le Pliage Losange and Fleur de Palace models, have injected fun prints into the range, while collaborations with leading artists or designers over the years have allowed the creation of unique limited-edition collections, such as those designed by Tracey Emin, Jeremy Scott and Mary Katrantzou.

Le Pliage's versatility, reliability and quality naturally make it one of the most highly sought-after bags in the world, and it, along with nylon luggage, has contributed to Longchamp's amazing success. Yet despite the simplicity of Le Pliage, all of Longchamp's craftsmanship expertise is called upon in the making of bag. The design and creative process are developed in France with the greatest of care. Everything is calculated with the utmost precision, right down to the number of stitches required per centimetre. A series of checks is incorporated with the manufacturing process to ensure that the bag is crafted with extreme care at each step in each workshop.

"As the company grew, we manufactured the goods in the western part of France and developed a real knowhow of producing leather goods. Many of our staff have been with us for more than 30 years. We set up specific workshops to train new people to preserve the knowhow and educate them to continue evolving and making the bag. This is where we differ from other brands. Lots of companies market handbags under their names but very few actually make their own product," Cassegrain explains.

To celebrate the bag's 20th anniversary, Longchamp has launched Le Pliage Heritage, a luxurious new version in rigid leather. It may be a tribute bag, but its design elevates it to icon status in its own right. It borrows the original Le Pliage bag's trapezoidal structure, reinterpreted in firm cross-grain leather in a graphic version balanced with minimalist details: Le Pliage's iconic flap transforms into an elegant trompe-l'oeil design, contrasting trims highlight the raw edges and the Longchamp signature in pale gold adds the finishing touch to this new must-have aura of refined luxury.

In wrapping a full year of celebration, Longchamp has also collaborated with British-American artist Sarah Morris for a new range of Le Pliage bags that are available this month. The collection comprises a colourful limited edition Le Pliage bag, inspired by one of the artist's paintings from the Rio series. This leather shopper, produced in just 125 examples, was created in a specific shape, a square, evoking the canvases that Sarah Morris normally uses for her creations. This bag is crafted in smooth and sumptuous calfskin, which is extremely supple, allowing it to be folded. All examples are signed by the artist. Le Pliage Eclipse meanwhile is a redesigned in white, reproducing an extract from the painting "Total Annual Solar Eclipse".

"We love Morris' work and we felt that her art was very much in line with the spirit of Le Pliage, which is based on colours. She is also good with simple geometrics, which are perfectly in line with our concept. I think the success of this bag is simplicity. Simplicity is difficult thing to do," he notes.

The turnover of the house, which recently launched ready-to-wear and footwear lines, is expected to exceed 500 million euros this year. Longchamp has acquired new flagship stores in recent years with spacious boutiques in London. The latest opening on the Champs Elysees in the heart of Paris is highly symbolic and will allow Longchamp to make its mark on the French and international market.

"We are extremely proud of the success of the Le Pliage bag, which combines the best that our house has to offer - French know-how, quality, modernity, style and elegance," says Cassegrain.
 
From the Pipe to the Tote: The Story of Longchamp

By Kati Vereshaka, Epoch Times | November 20, 2014
http://www.theepochtimes.com/n3/1092963-from-the-pipe-to-the-tote-the-story-of-longchamp/


“So that’s the beginning of the company in 1948,” said Jean Cassegrain, CEO of the French luxury goods company Longchamp, referring to an old horse-leather pipe that he was holding.
He is a man of few words, or rather, a man of few superfluous words and very little time. As CEO of the family-owned and family-run business, he shoulders the weight of the company while jet setting around the world oiling the wheels of the Longchamp empire.
Epoch Times caught up with him on his short visit to New York at the brand’s Madison Avenue store.
Apart from the multicolored iconic tote bags, tucked away on the upper floor of the store, there is a room with a small exhibition of products from the days when smoking tobacco was considered to be a benign habit.
Cassegrain points to a few cigar cases, ashtrays, cigarette dispensers, and old horse-leather covered pipes that were in demand in the late 1940s. Apparently, in the wake of the World War II, American soldiers who were stationed in Paris used to queue specifically in order to buy the company’s leather-covered pipes.
He explains that his grandfather, whose first name is also Jean, started the company as a luxury tobacco store on the Grand Boulevard in 1940. In 1948, Jean Cassegrain created his company, Jean Cassegrain et Compagnie, to broaden the distribution of his leather-covered items for smokers. However, since another company was already using the name Cassegrain, the products were marketed under the Longchamp brand—the name of the racetrack in the Bois de Boulogne, hence the equestrian brand logo.
In 1955, the small family business extended its activity to small leather goods, wallets and pouches for men, then in the 1960s, Longchamp broadened its range of products to include leather and nylon fabric luggage.
Fast forward a few decades and this year Longchamp celebrates the 20th anniversary of its most successful and ubiquitous bag Le Pliage having sold 30 million pieces since its creation.
Look around as you’re waiting for the train in the Manhattan subway and you are bound to stumble upon at least one woman, young or of a certain age, clutching a Le Pliage tote. And despite the fact that it comes in 12 colors, you’re most likely to see either the beige version or the deep purplish color called bilberry trimmed with brown leather.
As with any hugely successful fashion product, what follows its success is the lucrative knock-offs market that shares in the glory, but usually falls way short on quality when compared with the original. In the fashion accessories market imitation is not the easily tolerated form of flattery that it is in other industries.
Europe as well as the U.S. have strict laws against counterfeiting luxury goods. But overseas, say China, it’s the Wild West, or rather, the World Wide Web.
“The issue with counterfeiting is that now they have entered the 21st century and you can buy online. Ten or even five years ago you had these vendors in Manhattan with carts selling counterfeit goods. But that’s over,” said Cassegrain. “But the websites are mostly based in China and they ship directly from China.”
Despite this, Cassegrain does not seem too worried, even as the company does manufacture in China as well. He sees the luxury goods manufacturing world and the world of mass-producing counterfeits as two parallel worlds.
The issue is not likely to disappear any time soon especially since the popularity of the Le Pliage range, in particular, does not seem to be waning.
I asked a friend who is an avid fan what she likes about the bag that is essentially nylon fabric with leather handles and a flap. She said that the outstanding thing about it is that it is so light and durable.
“It can hold my laptop so it’s tough,” she said. She goes on to recount how after a coffee spill she decided to wash her Le Pliage tote and got the leather wet, yet it all came up clean without damage to the leather.
I asked another fashionista colleague if she likes the same bag and her answer was monosyllabic and disenchanted. She is the type of person who does not relish the prospect of being seen with an all too obvious and ubiquitous brand. The merits of its practicality were a moot point for her.
The company also released a not so easily recognizable range of Le Pliage Cuir in 2012. It is an adaptation of the iconic Le Pliage shape made from the leather of an unusual African beast that is “hairy rather than wooly … almost looks like a goat,” according to Cassegrain. The leather has the enviable quality of being supple enough to be able to be folded just like the nylon totes leaving no creases when unfolded, but strong and durable.
The collection comes in less colors than its cousin—eight to be precise—but they are fun and, yes, bilberry is one of the colors as well as beige, which in this year’s range is called “camel.” But you get the picture.
In the spirit of Jean Cassegrain senior and his son Philippe Cassegrain, Jean Cassegrain Jr. seems to be just as ambitious. The company has recently expanded to manufacture ready to wear and a range of footwear, both of which seem very promising in terms of appeal.
While talking about his grandfather and his father building on the success of their first store on the Grand Boulevard, Cassegrain said with an amused look in his eyes “smokers’ accessories being a tiny market, especially now, I think it’s a good thing that they moved on.”
 
Why 64-year-old French luxe brand Longchamp is finally getting a big Paris flagship



November 7, 2014, 7:00 AM EDT

http://fortune.com/2014/11/07/longchamp-paris-flagship/

Longchamp CEO Jean Cassegrain speaks about Chinese customers, outlets and the value of Made-in-France.

French high-end handbag maker and longtime Kate Moss favorite Longchamp has been around since 1948, famed for its coveted “Le Pliage” bags and understated approach to luxury. And yet Longchamp is only now getting around to opening a big Paris flagship store, next month on the Champs-Elysées. The reason: to lure tourists, particularly those from China and the Middle East, who have fueled the luxury sector’s growth in the last few years.


At the same time, Longchamp has been gradually building up its 17-store North American footprint, with a new store in Washington, D.C., and a first Canadian store coming soon to Toronto, as the family-owned business looks to tap North America’s ongoing luxury boom. (Last month, consulting firm Bain & Co issued a forecast showing how China and the U.S. will lead the way in the next few years.)


Longchamp, as one of the few stand-alone European luxury brands in a landscape dominated by conglomerates Kering and LVMH, enjoys the freedom of a privately-held company, and thereby avoided mistakes others have made (see Coach and the brand erosion it is trying to contain) and kept the bulk (60%) of its manufacturing in France, something Longchamp views as a key competitive advantage.


CEO Jean Cassegrain, the grandson of the company’s founder, was in New York for the 20th anniversary of the signature Le Pliage handbag (which has sold 32 million units) and spoke with Fortune at Longchamp’s Madison Avenue store about the role of tourism in company growth, the idea behind a flagship, why too many outlets are a risk and why Made in France still matters.


In 2010, you said that the U.S. was an emerging luxury market—is that still the case?



“It’s still a growing market. There is still room to grow, so we’ll still far from having saturated this market. In that sense, yes, it is still emerging because there are many places and many cities where we still do not have adequate representation of the brand and where we can still grow and do better.” [Longchamp currently has 17 stand-alone U.S. stores, in addition to sections at such department stores as Macy’s M -1.80% and Nordstrom JWN -2.64% and is looking at markets like Texas, Chicago and Los Angeles.]


Part of the idea of the flagship is to draw tourists from China. You have stores in China, so why is a flagship in Paris important to reaching that clientele?
“The big difference between the Chinese and the other two [French and Americans] is that most of their shopping is done outside of their own country. We do have a lot of Chinese customers in Paris—they’ve become a significant part of the business.” [The Chinese are Longchamp’s second biggest customer base, behind the French, but ahead of Americans.]


Some luxury companies have reported a slowdown in China of late—that has not been Longchamp’s experience. Why not?
“We are not seeing a slowdown for the moment. Some other brands have expanded very fast in China and have gotten very quickly to the saturation point. We have been a little bit slower so I think in the end, it plays in our favor because we are not on every corner. Otherwise the product is too ubiquitous-then people get tired of it rather quickly.”


Outlets have been a big source of growth for many luxury brands. Longchamp only has two U.S. outlet stores, Woodbury Common near New York and a new one in Chicago. Any plans for a larger fleet of outlet stores?
“We feel two is enough.”
“We still have the old-fashioned way of looking at outlets as a tool to dispose of extra inventory. We don’t see specific product lines for outlets. We are not in that philosophy. “


Some 60% of your products are made in France—why is that important?
“It’s part of our DNA to be French manufacturers. I think it’s very important for the brand.”
“Nowadays every single fashion brand sells handbags, but very few actually make them, so the fact that we are manufacturers I think is important, gives authenticity to the product. It also makes us more competitive.”
“It’s our intention to remain a French manufacturer for years to come.”
 
Thanks for sharing Seton. I read with pleasure at Bagaholicboy's comment to a reader that the pricing of Le Pliage Heritage is reasonable, considering how the bag is handmade and how the LC artisans are proud of their work (he toured LC when in Paris). The more background stories I read and learn about the brand, the more love I feel for them.
 
I think the "60% of our products are MIF" is a bit of an exagerration but agree that it's an important part of their "branding". I am pretty sure that in an article from 2 or 3 yrs ago, that percentage was higher. Like 75% or something.
 
Why 64-year-old French luxe brand Longchamp is finally getting a big Paris flagship



November 7, 2014, 7:00 AM EDT

http://fortune.com/2014/11/07/longchamp-paris-flagship/

Longchamp CEO Jean Cassegrain speaks about Chinese customers, outlets and the value of Made-in-France.

French high-end handbag maker and longtime Kate Moss favorite Longchamp has been around since 1948, famed for its coveted “Le Pliage” bags and understated approach to luxury. And yet Longchamp is only now getting around to opening a big Paris flagship store, next month on the Champs-Elysées. The reason: to lure tourists, particularly those from China and the Middle East, who have fueled the luxury sector’s growth in the last few years.


At the same time, Longchamp has been gradually building up its 17-store North American footprint, with a new store in Washington, D.C., and a first Canadian store coming soon to Toronto, as the family-owned business looks to tap North America’s ongoing luxury boom. (Last month, consulting firm Bain & Co issued a forecast showing how China and the U.S. will lead the way in the next few years.)


Longchamp, as one of the few stand-alone European luxury brands in a landscape dominated by conglomerates Kering and LVMH, enjoys the freedom of a privately-held company, and thereby avoided mistakes others have made (see Coach and the brand erosion it is trying to contain) and kept the bulk (60%) of its manufacturing in France, something Longchamp views as a key competitive advantage.


CEO Jean Cassegrain, the grandson of the company’s founder, was in New York for the 20th anniversary of the signature Le Pliage handbag (which has sold 32 million units) and spoke with Fortune at Longchamp’s Madison Avenue store about the role of tourism in company growth, the idea behind a flagship, why too many outlets are a risk and why Made in France still matters.


In 2010, you said that the U.S. was an emerging luxury market—is that still the case?



“It’s still a growing market. There is still room to grow, so we’ll still far from having saturated this market. In that sense, yes, it is still emerging because there are many places and many cities where we still do not have adequate representation of the brand and where we can still grow and do better.” [Longchamp currently has 17 stand-alone U.S. stores, in addition to sections at such department stores as Macy’s M -1.80% and Nordstrom JWN -2.64% and is looking at markets like Texas, Chicago and Los Angeles.]


Part of the idea of the flagship is to draw tourists from China. You have stores in China, so why is a flagship in Paris important to reaching that clientele?
“The big difference between the Chinese and the other two [French and Americans] is that most of their shopping is done outside of their own country. We do have a lot of Chinese customers in Paris—they’ve become a significant part of the business.” [The Chinese are Longchamp’s second biggest customer base, behind the French, but ahead of Americans.]


Some luxury companies have reported a slowdown in China of late—that has not been Longchamp’s experience. Why not?
“We are not seeing a slowdown for the moment. Some other brands have expanded very fast in China and have gotten very quickly to the saturation point. We have been a little bit slower so I think in the end, it plays in our favor because we are not on every corner. Otherwise the product is too ubiquitous-then people get tired of it rather quickly.”


Outlets have been a big source of growth for many luxury brands. Longchamp only has two U.S. outlet stores, Woodbury Common near New York and a new one in Chicago. Any plans for a larger fleet of outlet stores?
“We feel two is enough.”
“We still have the old-fashioned way of looking at outlets as a tool to dispose of extra inventory. We don’t see specific product lines for outlets. We are not in that philosophy. “


Some 60% of your products are made in France—why is that important?
“It’s part of our DNA to be French manufacturers. I think it’s very important for the brand.”
“Nowadays every single fashion brand sells handbags, but very few actually make them, so the fact that we are manufacturers I think is important, gives authenticity to the product. It also makes us more competitive.”
“It’s our intention to remain a French manufacturer for years to come.”
Thanks for sharing these articles, helps to learn more about the background of the brand I have come to love and enjoy! I wish Saks or Macy's here would carry LC. :sad:
 
"Outlets have been a big source of growth for many luxury brands. Longchamp only has two U.S. outlet stores, Woodbury Common near New York and a new one in Chicago. Any plans for a larger fleet of outlet stores?
'We feel two is enough.'
'We still have the old-fashioned way of looking at outlets as a tool to dispose of extra inventory. We don’t see specific product lines for outlets. We are not in that philosophy.'"

This is SMART. I think there's a mindset that leftover stock on sale is still of value as compared to specific product lines made for the outlets. At least for me, I interpret product lines made for the outlets as being of a lesser quality.
 
This is SMART. I think there's a mindset that leftover stock on sale is still of value as compared to specific product lines made for the outlets. At least for me, I interpret product lines made for the outlets as being of a lesser quality.

I don't think that is always the case however, but i do understands LC wanting to avoid taking that route to an extreme.

I'm just excited for their first store in my country lol
 
"Outlets have been a big source of growth for many luxury brands. Longchamp only has two U.S. outlet stores, Woodbury Common near New York and a new one in Chicago. Any plans for a larger fleet of outlet stores?
'We feel two is enough.'
'We still have the old-fashioned way of looking at outlets as a tool to dispose of extra inventory. We don’t see specific product lines for outlets. We are not in that philosophy.'"

This is SMART. I think there's a mindset that leftover stock on sale is still of value as compared to specific product lines made for the outlets. At least for me, I interpret product lines made for the outlets as being of a lesser quality.

I agree. I think Coach's problems began when they started producing MFF bags. Years ago, going to the Coach outlet was wonderful, because it was full of bags that either didn't sell or were slightly imperfect. When they introduced MFF bags, it changed the whole feel of the brand and ultimately cheapened it, IMO. They are now really pushing to change their image. Longchamp is smart not to risk this possibility.
 
And the expansion continues.
LC signs to open second NJ store after Short Hills in Garden State Plaza.

*****************************************************



Luxury Brands To Open Stores At Garden State Plaza This Year

Versace, Ferragamo, Longchamp, Burberry, and Hugo Boss will open shops at the Bergen County mall in time for the holiday shopping season.



Five luxury brands have signed deals to open stores at the Westfield Garden State Plaza.
Versace, Ferragamo, Longchamp, Burberry, and Hugo Boss will open stores in the fourth quarter of 2015, Westfield announced Tuesday. The Versace store will be the only one in New Jersey, NorthJersey.com reported.



http://www.northjersey.com/news/gar...d-four-other-luxury-brand-retailers-1.1325966