Let’s Make Our Own Tiffany Ad

[AntiqueShopper]

Since many feel that Tiffany dropped the ball on the companies newest campaign- insulting customers over 30?!?! (Im not really sure of this number- ad was a little confusing)- I figured we could start our own campaign. I’ll go first!

My Campaign is called: Live. Life. Tiffany! #BlueBoxLife

In this campaign the word Tiffany keeps changing to emulate the image.

First ad:

Life. Life. Learning!
Imagine a graduation of high school or college- parents are passing their daughter or son a blue box

2nd ad:
Live. Life. Loved!
Picture a 50th Wedding Anniversary Celebration with an opened Tiffany box, smiling wife, and husband putting on a new bracelet on his wife.

3rd ad:
Live. Live. Playing!
In this photo I would want to see a mother pushing her child on the swing. She is dressed in jeans, boatneck shirt and flats. She is wearing more casual pieces.

4th ad:
Live. Life. Elegantly!
This campaign picture will include a couple dressing up for dinner in their Tiffany best.

5th ad:
Live. Life. With Friends!
This ad shows a group of friends eating outside at a restaurant or bar wearing different Tiffany pieces. This particular ad should be a mix of higher end/ lower end because that makes it much more realistic. One could be wearing a Heart Tag Bracelet and Open Heart studs while the other wears Tiffany DBTY and matching studs and bracelet.

6th ad:
Live. Life. Cooking!
On the counter is some spilled flour, homemade pizza, Peretti Padova pizza cutter, Tiffany Wine Glasses

The point of this campaign is to show Tiffany is part of different parts/times of someone’s life. Making the images feel realistic and not just perfect models in perfectly styled designs.

 

[AntiqueShopper]

These images need to be size inclusive and show support to the LBGTQ+ community.

 

[papertiger]

Excellent work.

I'd create a new campaign by introducing it through a new line called 'Moon River' based on large disks of silver and that are reminiscent of Art Deco mirror jewellery. 100 years of Tiffany through generations. It would underline Tiffany's long history from a bygone age and show how our great-grandmothers were part of revolutions of style and politics, partied hard, and helped change the(ir) World after the terrible losses of WW1.

First ad:
Discs catching the moonlight whilst a group of women walk home unchaperoned, having fun and remembering their night dancing the night away in a basement speakeasy in the roaring 1920s behaving 'atrociously'. Cut to young women/men wearing her mirror earring(s) catching the light of the stars whilst reclaiming the city's street in the small hours, after a night at an illegal house party.

'Generation after generation Tiffany has been dressing fearless people that change the world'

 

[AntiqueShopper]

Excellent work.

I'd create a new campaign by introducing it through a new line called 'Moon River' based on large disks of silver and that are reminiscent of Art Deco mirror jewellery. 100 years of Tiffany through generations. It would underline Tiffany's long history from a bygone age and show how our great-grandmothers were part of revolutions of style and politics, partied hard, and helped change the(ir) World after the terrible losses of WW1.

First ad:
Discs catching the moonlight whilst a group of women walk home unchaperoned, having fun and remembering their night dancing the night away in a basement speakeasy in the roaring 1920s behaving 'atrociously'. Cut to young women/men wearing her mirror earring(s) catching the light of the stars whilst reclaiming the city's street in the small hours, after a night at an illegal house party.

'Generation after generation Tiffany has been dressing fearless people that change the world'

Looking at and creating a line based on Tiffany’s rich history and influencers wearing their pieces through time is genius!

 

[AntiqueShopper]

Another idea:

Tiffany should own its late 1990s/early 2000s style! Since Y2K fashion is back (supposedly) they should have young, current celebrities wearing updated versions of the style with Tiffany jewelry. Make it current and youthful not “dated”.