So I just got home from Nordstroms at Fashion Valley in San Diego and North County Fair in Escondido and both stores had the Legacy Signature Shoulder Flap at $248. They had both the khaki and the brown. I didn't buy either at Fashion Valley, but when I saw they had the same deal at the Escondido store I decided to buy the brown one. I'm not normally a coach sig. girl, but I just love the chocolate color and I know that bag is still at their stores full price. I just checked the Nordstrom website and it is full price there as well. I don't know why they are half off in the stores, but to any of you in those areas, I bought the last brown but they still had the khaki left.