I bought a KC Designs diamond cross necklace and love it, but bought it because I got a good deal on it. I would have been really disappointed if I had paid full price because the diamonds just don't have the same sparkle as the GIA diamonds my jeweler uses. That said, I wear it everyday even when I work out and have had no quality issues with it. Other than it not being quite as sparkly as I wished it was, I adore it and plan to wear it for many years to come.