Just purchased my first Coach bag.

Congrats. on your first bag! Gorgeous choice. Until recently, I've been more of a signature girl, so I'm not sure how to steer you in terms of leather care, but hopefully, someone will give you some good advice!

Enjpy your new bag! Post pics. if you can!
 
I use the Coach conditioner on my leather bag and it takes out all the scratches. I havent used it on my black Soho yet but I would get that or a lot of ladies on here use Apple Care.
 
Congratulations on your new bag!!!

I've used the leather cleaner and conditioner you can get at the Coach store, but I have also used the products from Wilson's Leather. They've kept my all my leather bags in great shape for many many years. (I wouldn't recommend using them on patent leather - those require special treatment).

I would suggest conditioning as soon as you get the bag and before/after storage. And cleaning only when needed. :smile: