Jewelry Houses- Timing for New Collections?

[karinochka25]

So I've tried to find the answer online, but couldn't find the information I was looking for. I'm hoping the knowledgeable people here can help

How often do jewelry houses release new full lines? I'm not talking about adding new items to existing lines, but actual new lines? I've seen Bulgari adding items to its Divas Dream collection, for example. Are new pieces added to collections around holidays, or do pieces come out every few years? I guess I've seen a lot of what's out there as I live in a large city, and would like to drool over something new So if anyone knows abour designer jewelry "cycles," that would be very interesting Thanks!

 

[papertiger]

About now and coming into autumn ready for the holiday season. George Jenson just released their new Moonlight Grapes, their most iconic line. I expect others to follow.

Different countries used to have releases at different times now it’s pretty standardised, only tech is different (launches are in the first couple of months of the new year).