"Jessica Simpson has been sued for failing to properly endorse her low priced apparel and jean lines. The $100 million dollar lawsuit alleges that Jessica refused to be photographed wearing items from her JS and Princy collections. In December 2004 the pop star signed a three year multimillion licensing deal, but according to the lawsuit Simpson was not "actively involved" in promoting the clothing and failed to wear the collection at "public events, shows, and appearances" whenever "reasonably practicable." The Tarrant Apparel Group also noted that when Jessica was asked by the media to name her favorite jeans she picked True Religion ($250+) brand as opposed to her own Princy ($60 sale $29.99) line. They already gave up $2.2 million in licensing fees and they still have $ 6 million to shell out. TSG" Why did she start her own clothing like if she wasn't going to wear anything from it? Yes, she can afford the more expensive stuff but shouldn't her clothing represent herself in some ways? I am not a big fan of J.Lo but she does a good job with her clothing line. She knows what is being designed and actually wears her stuff and makes it look HOT! She once said that she would never make anything that she wouldn't wear herself. I like that.