The new designs don't really compare. Some are cute, but most will be forgotten by 2030. While this one will be preparing for its 100th anniversary.
Also we have this obsession now that everything must be carefree, meaning either shoulder carry or crossbody. But this practical era will be eventually over. Bags held in the hand or worn on the elbow are infinitely more feminine, and as the culture shifts again, they will be back in the spotlight.