That's SO cool if true! But the dealer markup on Rolex is HUGE! Here is the markup for my watch...I got an OK deal. 76183 SS with 18k polished bezel & Oyster bracelet 78243 with 11 brilliants set on dial Retail 4,950 Wholesale 2,910 Knowing the wholesale price gave me real purchasing POWER! only not.... Back to Rolex profits...Now I don't feel so bad! I LOVE this idea ---IF true Has anyone heard of this???