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Mid range. I consider them similar to Michael Kors, Kate Spade, Dooney & Bourke, etc.
+1 Coach is an affordable luxury to me. Coach purses are a huge upgrade to bags usually found in Ross, Kohl's, Target, and Wal-Mart. I also agree that Coach is a mid-range brand.Some people consider Coach as entry level into Designer Brand. I personally referred to Coach as Non Premium Brand.
I heard Coach is getting expensive. If I have limited budget, I would rather get cheaper range of bag from Premium designer, or buy preloved.
Just my personal opinion. [emoji6]
If you are worried about quality and resale, then I understand why you are asking.