Is Coach considered a luxury brand?

  1. I have never owned a Coach bag, was wondering if it is considered a luxury brand or a mid range bag?
  2. Mid-range.
  3. Mid-range. And even that I'm hesitant for. Around my area, Coach is pretty common and the outlet has tons of sales, making them dirt cheap sometimes.
  4. Mid-range, good value for money. Especially in Europe, here the market isn't over saturated and the leather bags are rare.
  5. It's a mid range brand. They seem to be trying to become higher end lately. I have no idea whether the higher prices reflect improved quality.

    Their vintage bags from the 70s 80s & 90s are superior to the recent ones I've seen terms of quality IMO. You can find some fantastic deals on gorgeous leather if you're interested in going the vintage route. That said, some of their new styles look great.
  6. Mid range. I consider them similar to Michael Kors, Kate Spade, Dooney & Bourke, etc.
  7. Ditto. Mid Range. And I would prefer each of their brands above before Coach.

    They really mismanaged the brand in the early 2000's with gaudy designs, poor quality, over saturation of the market and heavy discounting. They are still paying for it. I used to buy the brand many years ago. Now, the quality isn't there and the styles are uninspiring. So they aren't on my radar in the least.

    That being said, buy the bag you love and can afford. If you love a Coach bag, get it. If you love a Hermes limited edition bag get it. If you love a WalMart $3 pleather bag, get it. If you are worried about quality and resale, then I understand why you are asking. But if it's just about how others view the bag, who cares?
  8. Mid range.

    It used to be a luxury brand about twenty/twenty-five years ago. Coach's quality took a huge nose-dive in the 00's, for sure. The advent of the Coach outlet brought it down. I remember when Coach bags used to be displayed behind the counter and in the glass cases at department stores (late 80s and 90s for me). The bags were all thicker, sturdier leather back then.
  9. I consider them high-end but not LUXURY. That's a whole different world.
  10. Some people consider Coach as entry level into Designer Brand. I personally referred to Coach as Non Premium Brand.

    I heard Coach is getting expensive. If I have limited budget, I would rather get cheaper range of bag from Premium designer, or buy preloved.

    Just my personal opinion.
  11. #11 Jun 7, 2015
    Last edited: Jun 7, 2015
    +1 Coach is an affordable luxury to me. Coach purses are a huge upgrade to bags usually found in Ross, Kohl's, Target, and Wal-Mart. I also agree that Coach is a mid-range brand.
  12. Luxury = scarcity.
    IMO Coach is not a luxury brand by definition. Mid- range brand with wide appeal for just about anyone due to the inventory saturation, from stores, department stores and outlets.
  13. Recently was @ nicer department store, looking for open register--no one in coach section, so took stuff over to clerk there.
    She exclaimed, "Wow, that's a really nice bag!" I wore mulberry--we were surrounded by coach bags.
    So, from that reaction, guessing no.
    Hope this helps.
  14. It's a contemporary designer so mid range. The term affordable luxury describes it perfectly. It's in the same group as MK, rebecca minkoff, tory burch, kate spade. They have bags that are 300$ and they have bags that are over $1000.
  15. Agree with your whole post but I will say that in my experience, Coach has tremendous eBay resale value. I've been able to sell every Coach item I've ever listed on eBay, even damaged or 10+ years old from the back of my mom's closet, and recoup a fair amount of money. I can't sell those old nylon Kate Spade bags for love or money.

    The outlet bags get so close to price to some of the nicer Kohl's etc bags that I'd rather spend a bit more on Coach, knowing I could sell the bag when I get tired of it. Department store brands have an extremely poor secondary market, and even some mid-range brands like Kate Spade or RM only have resellability within the last 3-5 years of their lines.