Black, and it's partly because of the sleek body and the material its composed out of. I don't know to describe it in words exactly, but when you hold it in person you'll see what I mean. The iPad 1 would look better in white because it's a little more thicker and squarer, but the iPad 2 has a smooth rounded edge. The white body would also take your eyes attention away from the screen and unto the body. It's a very loud color.