Interesting research paper on luxury goods and brand prominence

[FortySomething]

I didn't read all of it, but I did skim through. I found it interesting. Thought I'd share (and no - I am not the author )
https://www.marshall.usc.edu/sites/default/files/jnunes/intellcont/Brand Prominence 1-12-10-1.pdf

 

[SomethingGoodCanWork]

"patricians, parvenus, poseurs, and proletarians"- this will be interesting

 

[papertiger]

Some things still hold true but slightly out of date now (they're using date from mid '00s).

 

[Sparkletastic]

Can’t read the 50 pages of tiny type on my phone but it looks interesting. Thanks for sharing.

 

[vink]

I'll read it when I get home.